When I started this blog I had the kontera content link ads here. It was not like I was earning a lot of money from that but I was basically experimenting with almost all available ad options at that time – most of them with the intention of reviewing.
After sometime, I also had a peel away ad on the top-right corner of the blog. As in the case of Kontera, I did not make much money out of that either but it was looking good on my old theme. Then a couple of my good readers told me that both Kontera and Peel-away ads were irritating for them for various reasons that spoilt the readability and user experience of the blog. I took them out instantly.
Annoying advertisements on blogs
Of course, peelaway ads or Kontera are not the worst examples of ads that can irritate your readers. In my opinion, the following are ten types of ads that I find very very annoying and I have put them in the order of annoyance (1 = worst, at the bottom).
#10 Flash animations
By flash animations, I mean all categories of rather big and too colorful ads that irritiate your eyes. These may be too intrusive that you loose track of your reading. It may be based on the flash technology or animated gif but the irritation factor is much the same.
#9 Stripe ads
The stripe ads – either on top or bottom of the page – are irritating for a different reason all together. In principle they should be rather harmless however, if it is appearing on top, the page load time increase drastically and it is highly annoying that way. Also, sometimes they do not have a ‘close’ button in order to hide them.
#8 Floating or follow-me ads
The floating ads follow you as you scroll up/down the page. These are very irritating as well because the readability is hampered in this case.
#7 Content link ads
Kontera or infolinks or anything else, these are really irritating for the readers because they mask the purpose behind hyperlinks. What the user thinks as hyperlinks are no more hyperlinks in this case but a mechanism to popup ads (or fool the user into clicking something that looks like a hyeprlink)
#6 On page popup signup forms
These came into existence hardly an year back with some of those high profile bloggers putting these ads once per session for their visitors. Mostly these ads ask you to sign up for their latest eBook or offers you tips that make you a Warren Buffet overnight. Some smalltime bloggers have followed their idols and I seem them more often of late.
#5 Audio backgrounds
Unless you have a music blog or an fm station fan page, it is irritating to have audio backgrounds on web pages. These ads, mostly seen (heard) on landing pages of certain products can not only cause irritation but also slow down the page loading process.
#4 Interstitial ads
Interstitial ads usually come into the action five or ten seconds after you start reading a page. This is probably the timeframe during which you are actually developing interest in the content and they strike right then. The page you are reading suddenly turns into a whole page ad with a ‘skip this ad’ option. Needless to say, some people actually click and proceed without reading anything there in and a good percentage of the people hit the browser close button.
#3 Popups and Pop-unders
The long time annoyance is still ruling high! The popup ads according to me are among the top three most annoying ad genres and unless you provide a lot of valuable free services that your readers can’t see elsewhere, you should never think of putting them.
#2 In content affiliate links in the wrong context
We have a number of plugins available these days to convert each keyword on your page into money making affiliate links. However, these affiliate plugins sometimes put the wrong affiliate products on certain keyword links and it is irritating just like the contentlink ads.
…and my #1 most irritating ad type is…
Certain low end ad networks actually add scripts to redirect the user to the target pages most of them being some kind of dating portals or tier 2 social networking sites. The worst thing about these scripts is that even if you hit the back button, you may not get back to where you want to go. According to me this is the worst type of ad among my list of 10.
What do you think?
Now, could you take this little poll and pick the ad category that is the most irritating for you. If your least favorite ad does not figure here, please leave a comment to talk about it.
Which is the most irritating ad type on a blog?