Blogging is all about a simple way of publishing online content that is characterized by unstructured thoughts or events in the blogger’s life. However, from simple web logging, it has now grown to a major stature whereby the niche, content, multimedia blogging, blog platforms etc have started influencing how the blogs are built, organized, branded and consumed.

Regardless of some of the variables mentioned above, there are some characteristics of a blog that make it friendly in the eyes of its target audiences. These traits are not any hard to implement technical features but those bare minimum dimensions that would make a blog complete, perfect and most importantly very friendly. The following are some of those adjectives that describe a friendly and successful blog:

#1 Identifiable

Regardless of whether you have a single author or multiple author blog, there needs to be an area (about page or profile description) in the blog where the author(s) or contributor(s) details are available. It is a matter of credibility and about giving the blog some personal touch. A blog without an About page does anonymous publishing which is not really desirable.

#2 Reachable

The author or authors of a blog should be reachable via some mechanisms like a contact page. One could also provide the contact information (email address, IM names etc) directly but a contact page would save the blogger from spam.

#3 Branded

The blog, based on its content, the personality of the blogger and style of writing, should be branded by means of the right color combination, logo, tagline etc so that it feels unique and fresh for its readers.

#4 Unique

A blog is successful when it has some unique content on it. Realistically speaking there will be usually some amount of duplicate or inspired ideas on any blog but there has to be a good amount of very unique information as well.

#5 Pleasing (tone)

The tone of the blogger should be positive, non-cynical and full of energy so that its audience feels comfortable and addicted to the blog. Nobody will come back to a blog that has negativity and pecimism in the blogger’s language. It would be an added advantage, if the blogger is able to add a touch of humour as a final ingredient.

#6 Interactive

The level of interaction between the blogger and its readers (and discussions among readers themselves) is paramount to a blog’s success. Highly interactive bloggers will find themselves in great demand always. The interaction is not only about blog comments but also in terms of following up on offline communication (emails, twitter messages etc)

#7 Unconditional

There are blogs that requires the readers to sign up before commenting. Such conditions would not do any good to a blog. Also annoying features such as sign up popups, flying & flashing content, background audio etc need to be avoided.

#8 Good-for-all

The best blogs are those which have a wide range when it comes to the reader types – in terms of age, sex, race, geographics etc. Well, there could be certain age group tagetted blogs but the broader the audience, the better.

#9 Colorful

A lof of pleasant colors and beautiful pictures would definitely add the much needed relaxing touch to any blog. Use them judiciously, though.


#10 A lot of smilies

Use those smilies liberally as long as they are not used totally out of context.

Would you like to add anymore traits or adjectives to this list?

Happy Blogging!

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