With a lot of blogs and websites integrating Facebook social plugins for comments, like and send buttons, it is important that you get an overview of how many people like, visit, comment or share your pages. To get all those social analytics details Facebook Insights is what you need which can provide deeper insights on all pages of your domain(s).
Facebook insights are automatically available when you create a facebook fan page. However, what we are talking about here is facebook insights for any number of domains that you own which probably do not have a fan page per domain. You can still get social insights on those domains with a single facebook account.
How to set up Facebook Insights for websites?
It is as easy as 1-2-3 if you follow the steps below:
1. Go to facebook insights by visiting http://www.facebook.com/insights and click on the ‘Insights for your Website’ button.
2. Enter your domain and the facebook profile that you want link with this domain insights.
3. The meta tag provided therein should be pasted on this website’s homepage header (within the HTML head tag). Click on the ‘Get Insights’ button now and you are good to go.
Next time you visit your facebook insights, you will be ready with your social insights data. If you have installed a social comments plugin, you will get the extended comments analytics as well.
Facebook insights is still not bug free though. For a higher range of dates, the insights sometimes take forever before some data comes on the screen (or it never displays). However, for a typical daily, weekly, monthly view, it works just fine.
So why don’t you get your facebook insights for all your domains today, just in case you haven’t done so yet?