It seems Grey’s Anatomy – a popular TV show – has completed 100 episodes as of today. Well, you must be wondering what has a TV medical drama or soap has to do with this blog. Nothing much, but I see that it is the most searched term on Google for the past few hours as per Google Trends. This search term is on fire on social networks like Twitter as well making ‘Grey’s Anatomy’ the real hot search term on multiple channels!
In February, I had written a post about how short term trend keywords can be used to boost traffic to your blog. I was mainly talking about Google Trends then. However, now I see that twitter (live) search has more potential to identify the hot topics that can be used for short term traffic boost.
Google Trends v/s Twitter Search
The main advantage of twitter search is that it is real time as compared to the 20-30 minutes delay before which Google Trends aggregates the search data. Of course, the data volume is huge for Google as compared to Twitter and hence this delay is reasonable. Also, Google Trends shows many search terms categorized based on the current search volume trend, peak time etc. However, twitter is a social medium where any hot news has viral effect and spreads like wildfire and it is highly likely that one of the top 5 twitter search terms (if it also appears on Google Trends) would make a real hot topic for you to post on.
In addition, further tweeting and retweeting about your post (which is already on top search) would result in instant search visibility on Google as well. Basically if you go for twitter search for finding hot terms, you end up receiving traffic from search engines as well as twitter (social network)!
Other sources for hot search terms
Dogpile has a real time SearchSpy that shows what the world is searching for at any moment. However, there is no aggregation of search data here and hence it is not easy to track this ticker. Most other search engines (e.g. AOL) have hot search pages linked from their main search pages where you can find top 5 or 10 searched terms.
Have you ever used Twitter Search for blogging about those hot search topics? If so, have you found it effective in driving traffic?